The first announcement, "Yelp to Power Bing Local Search," creates a partnership with the 2nd largest search engine, Bing, to deliver valuable local business information and reviews to Bing's local search results (as seen below).
The 2nd announcement, "Check out Yelp on Apple's new maps app for iOS6!," teams Yelp up with another Google competitor, the almighty Apple. Yelp listing data and reviews now populate local business listings within Apple's Map App for their iOS6 devices(as seen below).
Both of these strategic alliances make Yelp a very important piece of a Local Online Marketing Strategy for businesses, many of which are already listed on Yelp via user submissions or through listing databases that Yelps uses to populate their site.
Now is the time to claim or create your listing with Yelp, update your information and cultivate positive reviews for your business to take advantage of these new opportunities for exposure via Bing Local Listings and Apple Maps App Local Listings.